Creating a “exhibition stand” that stands out from the rest
is important. This is especially true in giving out a strong impression and
being different from the rest of competitors. Take note that first impression lasts.
Even if your company has been offering superior service and products without having an excellent booth team, you will not get all of your potential customers. For this reason, you need to follow the suggested tips below.
This way, you can
come up with an eye catching exhibition stand that further attracts more
visitors and delivers more positive results:
1. Establish your Goal. As business
owner, you must identify your objective for trade show. And then, hire for an exhibitionstand designer Dubai. You must clearly pinpoint the message you want to convey
with your design.
These goals must be your focus throughout the design process.
And, these should be aligned with your values, image, and service and product
capabilities. You also need to consider how your design will reflect your brand
position.
2. Target Audience. With an Exhibition Stand Contractor Dubai
designing exhibition stand, focus on your target market, their needs and wants.
It’s useless to create fabulous exhibit which attracts customers who will not
only buy and patronize your services or products.
3. Space Maximization. Your trade show stand must take advantage
of the available booth space. Make sure you that you have enough space to
display your products and offer your services.
There are some shows that permit
you to create an exhibit for up to 6-meters or 20-feet high from competitors. You
can also best display some signage and logo across the hall by means of a high-arch
for the display area.
4. Text. Having less text is even more useful. Your words
should be clear and concise as well. Even the use of action verbs is also
effective. In addition, you must also make use of fonts that are clear and
large. And then, place the text above the exhibition stand. This way, it won’t
get blocked by the people in the display area.
5. Graphics. Making use of the right image helps you further
convey complex ideas effectively and quickly. You can use life sized images as
these are simply useful and known to be powerful. Consider your target market
and how the image will catch up their interest.
Always use a company logo for
you to confirm your brand identity. With
regard to your stand text, consider the placement and size of your image for
them to become more visible.
6. Lighting. Adding the proper lighting is simply a good idea.
This is also simply proven to be an effective approach to increase traffic. The
goal is also to ensure that the message is clearly seen and best expressed.
Lighting lets the visitors to
clearly view and read all of your displays and texts. This can actually convey a
certain image and atmosphere. In addition, lighting can also be simply used to
highlight a particular area in the stand. This way, visitors can also focus on
the service or product that you offer!
