Top 3 Exhibition Stand Mistakes and How You Can Avoid Them

Trade shows as well as exhibitions are one of the great ways to have a successful market aside from networking and finding all your possible top clients to gather at one particular place at the same time. In time that you finally decided to take up your table top and other portable exhibits to a certain event, it will always be much better if you make sure that everything will just turn out perfectly fine and what you have actually expected it to be. There are several exhibition stand mistakes that most of the people out there make and here are the 3 most common and effective ways on how you can successfully avoid them.

1.       Playing the task way too safe.

Take note that a certain trade show booth will never be that effective, successful and unforgettable if one don’t try to do something unique or a bit dramatic because it will just turn to something that is not well. It is important to remember that people do visit trade shows with the main reason to review the products or services and to learn more about this kind of industry and it does not mean that they are not also looking for a few thrills or frills along the way.

If you play the task too subtle or too safe and would just stick to the traditional styling principles and the whole exhibition booth is completely quiet and a sober one then you can expect right from the beginning of the show that it will be a failure so you might as well bid your possible chances of doing perfectly well goodbye.

To avoid ending up in tears, dare to do something different and go with the flow of the changes that we have today in the 21^st century. Get the people come right to your particular stall by giving them a more striking and obvious reason than just your brand and product. You can add some flairs and drama. Utilize bright colors, artwork, technology and interactive techniques; they can be a great advantage to you.

2.       Confusing weird with unique.

Don’t think that because drama is also recommended, you will then have all the freedom to lose the main reason why you set up that trade show booth and prefer to create a circus instead. Though games, fun, attractive promotional strategies and effective techniques are advised it is good to know exactly that confusing, weird and unprofessional tactics are a big NO here. Professionalism, being respectable and sophisticated round the clock must always be seen in you if you are in this kind of industry event.

3.       Not choosing the right spot carefully

Location is an important thing to consider in trade shows and exhibition booth. Avoid spots that are in poorly lit spaces or areas, close or behind to exits and freight entrances, too close to unloading as well as loading spots, at the back of a certain dead-end passage and is obstructed or covered by other structures such as poles, pavilion fixtures, protruding walls and many more.

InnovationDynamics.org is an experienced exhibition stand designer in Dubai and an exhibition stand contractor. We have designed and built exhibition stands, trade show displays and exhibition booths with complete client focus and satisfaction.